Smartunit
Digital Christmas Tree
in St.Petersburg
in St.Petersburg
In December 2021 we implemented the “Cyber Christmas Tree” in St. Petersburg for Coca-Cola HBC
An unusual Christmas tree was assembled from 35 LED screens on a metal frame. All devices were of different sizes and formats, so the installation looked harmonious and especially impressive. Each display demonstrated different video content. And together the images created a magical atmosphere and reminded about Coca-Cola.
The top of the digital tree was crowned with an interactive “star”. Its displayed the number of bottles of Coca-Cola and Coca-Cola Zero purchased at the grocery store. Every time a number divisible by 100 appeared on the digital crown, the tree would light up: laser spotlights and music would turn on, and the festive content on the screens would change.
The top of the digital tree was crowned with an interactive “star”. Its displayed the number of bottles of Coca-Cola and Coca-Cola Zero purchased at the grocery store. Every time a number divisible by 100 appeared on the digital crown, the tree would light up: laser spotlights and music would turn on, and the festive content on the screens would change.
The secret of the magic is in the remote controls with a button. Sellers clicked on it every time a visitor purchased another bottle of the drink. So every hundredth buyer could give visitors to the Vasileostrovsky market joy and a feeling of magic!
Such decision increase consumer loyalty, remind them of the product, and create a positive association.
We take on such original projects with great enthusiasm and are always ready to develop an original concept for the client that will truly be remembered by people, be it a holiday or a weekday.
